The Crane
Through the use of line and shape I depicted the fluidity of the crane. I experimented with how to create closure and the appearance of feathers through negative space.
Research
Traits: elegance, fluidity, strength, grace, intelligence
I looked at reference photos to see movement and distinct lines in the anatomy of the creature.
Sketches
Version 1 Sketches
Version 2 Sketches
Final Direction Sketches
Final Direction Iterations
Final Mark
Creature Mark Part 2
Phrase:
The fluidity of the crane brings longevity and luck.
Typeface Studies
I looked at different typefaces that would reflect the character of my creature as well as the fluidity of the mark.
Iterations
Final Design
